TOMMY HILFIGER LOUD, The First Fragrance Collaboration by Perfumers
The Y age has been readyhellip;
In the past 25 years, Tommy Hilfiger had been favored and won every generation with its special design style. Now, a new wave of Y age is about to lead the fashion. Those smart, never regretful and no retraction younger generation breakthrough the geographical frontiers and racial barriers and united together by music. They are desperate to explore the world in the unprecedented ways through media and technology connections, and. LOUD fragrance is the product of direct dialogue with the people from the Y group, and it is designed by Y age elite for generation Y.
The Origin of Fragrance Designhellip;
Five elite members from various creative fields worked together closely, including the co-founders of the Hours Agency, two hot young flavorists, a young packaging designer who lead the fashion and plane designers/photographer with ambitions. They joined the LOUD design team together. After a year of hard working, their ideas at all the planning stage met together, including the shocking music of TV advertisements, the special bottle design with the inspiration came from vinyl records, even the creative process with sexy scent of fragrance. They could provide people with different LOUD fragrance of a variety of sensory experiences. Striking, bold, brilliant, original and inspired, this is the real portraiture of LOUD.
The Ting Tings Rock Bandhellip;
Ting Tings Rock Band, who has been nominated for Grammy Award, was named as the spirit’s mouthpiece of LOUD by Tommy Hilfiger and assigned to compose the theme song. They are now trying to explore international market. The band members Katie White and Jules DeMartino composed the theme song quot;We are not the samequot; for Tommy Hilfiger LOUD fragrancersquo;s advertising exclusively, and joined the planning team. They put forward their own ideas and feelings about the fragrance and the TV advertisement. LOUD becomes a great work of the music field, fragrance industry and entertainment industry.
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